Vodka Survey

Have you purchased Vodka in a liquor store in the past month?

Have you purchased Vodka in a liquor store in the past year?

What is your current favorite brand of Vodka?

What is your least favorite brand of Vodka? & Why?

Do you drink Vodka neat?

Do you purchase Vodka for cocktails?

How important are the following in your purchase decision? *

	Very Unlikely	Unlikely	Neutral	Likely	Very Likely
Price	Very UnlikelyPrice Very Unlikely	UnlikelyPrice Unlikely	NeutralPrice Neutral	LikelyPrice Likely	Very LikelyPrice Very Likely
Taste	Very UnlikelyTaste Very Unlikely	UnlikelyTaste Unlikely	NeutralTaste Neutral	LikelyTaste Likely	Very LikelyTaste Very Likely
Filtration Process	Very UnlikelyFiltration Process Very Unlikely	UnlikelyFiltration Process Unlikely	NeutralFiltration Process Neutral	LikelyFiltration Process Likely	Very LikelyFiltration Process Very Likely
Clarity/Purity	Very UnlikelyClarity/Purity Very Unlikely	UnlikelyClarity/Purity Unlikely	NeutralClarity/Purity Neutral	LikelyClarity/Purity Likely	Very LikelyClarity/Purity Very Likely
% of Alcohol / Proof	Very Unlikely% of Alcohol / Proof Very Unlikely	Unlikely% of Alcohol / Proof Unlikely	Neutral% of Alcohol / Proof Neutral	Likely% of Alcohol / Proof Likely	Very Likely% of Alcohol / Proof Very Likely
What the bottle looks like	Very UnlikelyWhat the bottle looks like Very Unlikely	UnlikelyWhat the bottle looks like Unlikely	NeutralWhat the bottle looks like Neutral	LikelyWhat the bottle looks like Likely	Very LikelyWhat the bottle looks like Very Likely

Would a lower proof vodka be appealing? (less alcohol by volume)

Would a stronger, higher proof vodka be appealing to you? (more alcohol by volume)

When you are at a bar or restaurant, do you ask for a specific brand of spirit for your cocktail or do you prefer house?

Brand Name
House

Of these three, which would you purchase?

Why?

Of these other three, which would you purchase?

What influenced your choice?

Of these final three, which would you purchase?

And why did you make that choice?

Read the following short product description

"Celebrate the Beauty of Life
Our hand-crafted vodka is a celebration of strength, beauty, and grace. Slow filtered to unfold the purity of nature.

Discover the spirit of ______ Vodka, where every bottle is an invitation to Celebrate the Beauty of Life."

Would the following product description influence your purchase decision?

	Very Unlikely	Unlikely	Neutral	Likely	Very Likely
Would you consider purchasing?	Very UnlikelyWould you consider purchasing? Very Unlikely	UnlikelyWould you consider purchasing? Unlikely	NeutralWould you consider purchasing? Neutral	LikelyWould you consider purchasing? Likely	Very LikelyWould you consider purchasing? Very Likely

Read the following short product description

"Where the spirit of the Midwest meets unparalleled purity in every bottle. Inspired by the tranquil, blue, glacier formed waters of Lake Michigan, our vodka embodies the pristine nature and invigorating spirit of one of America's most majestic freshwater treasures."

Would the following product description appeal to you?

	Very Unlikely	Unlikely	Neutral	Likely	Very Likely
Would you consider purchasing?	Very UnlikelyWould you consider purchasing? Very Unlikely	UnlikelyWould you consider purchasing? Unlikely	NeutralWould you consider purchasing? Neutral	LikelyWould you consider purchasing? Likely	Very LikelyWould you consider purchasing? Very Likely

Additional comments if you'd like: